The framework

Five categories of measurement

A practical standard starts with five categories — from what’s invested, through what’s delivered, to what actually changes. Each carries a set of possible metrics.

Investment → Reach → Activity → Implementation → Outcomes
01

Investment

What carriers spend on loss control, and where that money goes.

10 metrics
Total loss control spend Spend by line of business Spend by account segment Spend by service type Spend per policyholder reached Spend per recommendation issued Spend per recommendation completed Consultant time by activity type Technology spend tied to delivery External vendor spend
02

Reach

Whether loss control actually reaches policyholders — and how much of the book.

10 metrics
Policyholders reached Percentage of book reached Percentage of premium serviced New policyholders serviced Renewal accounts serviced Reached by digital assessment Reached by field consultation Reached by phone or virtual Reached via training / self-service Accounts with repeat engagement
03

Activity

What services were actually delivered. The foundation for outcome measurement.

13 metrics
Surveys completed Digital assessments completed Photos reviewed Reports generated Recommendations issued Training assigned Training completed Policies or procedures created Forms downloaded or completed Follow-up contacts completed Consultations completed Dashboards reviewed Risk alerts generated
04

Implementation

Whether recommendations were completed. Where loss control starts to matter.

12 metrics
Recommendations completed Recommendation completion rate Time to completion Open recommendations Overdue recommendations High-priority completed High-priority open Completion verified by documentation Completion verified by photos Completion verified by consultant Repeat recommendation rate Recommendations declined or disputed
05

Outcomes

What measurably changed. The hardest to attribute — and the most important.

13 metrics
Risk score movement Hazard reduction by category Claims frequency before & after Claims severity before & after Lost-time claims before & after Property losses before & after Auto / fleet losses before & after Policyholder retention Renewal quality Underwriting action taken Pricing or terms affected Policyholder satisfaction Policyholder engagement

Not only for carriers

A standard for policyholders, too

The Standards Project shouldn’t focus only on internal metrics. Policyholders need a standard for what they’re owed — where transparency and trust meet.

What a policyholder can ask

What did you find?

Why does it matter?

What should I do?

How urgent is it?

How do I document completion?

How will improvement be recognized?

What the standard delivers

Plain-language findings

Prioritized recommendations

Clear corrective actions

Documentation requirements

Status tracking & confirmation

Underwriting relevance, where it applies

Version 0.1

A starter carrier scorecard

A simple, adoptable starting point — ten metrics spanning the framework plus the cross-cutting measures of experience, transparency, and trust.

Loss Control Scorecard
Version 0.1 · sample template
Investment
Total loss control spend
Shows commitment and resource allocation
Reach
Percentage of book reached
Shows whether loss control is broadly deployed
Activity
Services delivered
Shows what work was actually performed
Implementation
Recommendation completion rate
Shows whether action actually happened
Implementation
Average time to completion
Shows the speed of risk improvement
Outcomes
Risk score movement
Shows directional change in the risk profile
Outcomes
Claims frequency / severity movement
Shows business impact over time
Policyholder Experience
Engagement rate
Shows whether policyholders are participating
Transparency
Policyholder report access
Shows whether findings are shared clearly
Trust
Improvement recognition
Shows whether policyholders benefit from progress
Illustrative template — values populate as carriers adopt the standard.

Scope

What the Standards Project is — and isn’t

The goal is practical standardization: common language, better reporting, more credible outcomes. Not bureaucracy.

What it is

  • A call to measure loss control seriously
  • A common language across carriers, MGAs, agents, and tech
  • Better reporting on spend, reach, implementation, and outcomes
  • A way to show what was spent, who was reached, and what changed
  • More credible, comparable outcomes
  • A foundation for the next era of loss control

What it is not

  • Forcing every carrier into the same service model
  • Eliminating professional judgment
  • Replacing consultants with software
  • Unrealistic attribution claims
  • A compliance checklist
  • Ignoring legal, regulatory, or underwriting nuance

References & Sources